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I've known many clergy spouses over the years who could be described as "unconventional" - although most of them were just getting on with being themselves. I have seen them ride motorbikes, lecture in psychology, get ordained or work in Sainsburys. I know one who is Jewish. All in all "vicar's wives" are a fairly "unconventional" bunch because they are also human - and reflect the whole range of human experience, skills and interests.
The annoying thing is that there is still a great deal of pressure for them to fit into the classic role - acting as an unpaid curate, housekeeper and caterer - leading the Sunday School and generally being nice...
This Church Times article didn't present an "unconventional" or "alternative" view of "Vicar's Wives" - it simply re-invented the traditional model Nigella style.
I've got nothing against the lady in question and I guess she's got a book to sell, so good on her really - but if we are to build a truly collaborative and diverse church we need to ditch the whole "vicar's wife" thing altogether - or come up with some entirely new role models.